Best Buy / Circuit City stores physically touching each other
this is on Fifth Avenue between 43rd and 44th streets in New York City. In thinking about retail … this helps illustrate the tremendous challenges they face. – online switching costs are pretty much...
View Articletrends in 2009 – open agency model, year of search and social
2009 is the year of the “open agency model.” Many of the largest brands have declared that they are going “open agency mode” in search of lower cost, greater efficiency, and possibly better work. But...
View ArticleNet Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?
My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to...
View ArticleTop Digital Challenges for Marketers
Top Digital Challenges for Marketers by Augustine Fou from Dr Augustine Fou “Digital” has caused everything in marketing to be in flux. However, clients should focus on the information needs of their...
View ArticleWhich Companies Are Making Money In Mobile?
Reviewing The Mobile Revenue Of Major Internet Companies (Seeking Alpha) The mobile Internet era is affecting the entire Internet industry landscape. Companies well-positioned within mobile will thrive...
View ArticleWhite House unveils National Day of Civic Hacking to solve problems with open...
Source: http://www.engadget.com/2013/01/23/white-house-national-day-of-civic-hacking/ Sure, the freshly announced National Day of Civic Hacking may sound like it’ll occupy a single square on your...
View ArticleGrocery Retailers Embrace Multichannel Tech Tools
source: http://www.emarketer.com/Article/Grocery-Retailers-Embrace-Multichannel-Tech-Tools/1010164 Grocers, like other retailers, are increasingly aware of both the challenges and opportunities...
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